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Sunday, 25 February 2018

42nd International Kolkata Book Fair Culminates With The Launch Of Literary Platform Bengalitez.


When I was a journalist for a leading news daily I have come across several instances where a writer’s copyright has been infringed or any piracy content flooding the book markets. I have heard one of my workmate who is also a poet whining against a publisher who has plagiarized one of her works neither giving any credit nor any remuneration. When I told her to bring the matter to light she was reluctant as it was a very big house which might adversely influence her future career as well as most people are wary of litigation hassles. On another occasion I had to cover a story where a publisher sued a renowned author who has compromised with the contract but the public sentiments went with the popular author. In this age of piracy, torrents and forged digitized content it’s hard to track the real creator as the curator finally steals the show.  

However, in Western countries the publishing scenario is a bit organized as most authors ( like sports person and film stars) appoint a literary agency to provide legal, branding and marketing support in a professional eco-system. In India the publishing world is on the verge of graduating themselves as most national writers (mostly in English) are professionally equipped with agencies pitching their works for e commerce portals like Amazon kindle, Flipkart or converting content for Bollywood films, TV serials and disruptive media like Netflix or other streaming service. Needless to say the aspiring new age authors are projecting themselves as a salable brand with burgeoning financial prospect and fanfaronade. But in parochial and vernacular literature this culture is yet to formalize as the writers are mostly thriving on a separate staple profession and maintain an informal camaraderie with the publishing community. 
                                                                                                    
As far as art, literature and culture is concerned, Bengal has been the cradle of renaissance and the intellectual capital of India. I may sound a bit biased, still most Indians will believe that Bengal has produced the incessant brigade of quality authors for generations owing to the culture of reading and ruminating as a socializing practice which we call “ Adda”.
Legendary Bengali Author Sirsendu Mukhopadhyay & Swapnomoy Chakraborty
However, very little enterprise has been taken to project the invaluable Bengali content for international exposure barring the solo efforts of the legendary first Nobel laureate of Asia, Rabindranath Tagore, the Lifetime Oscar winner Satyajit Ray and few other stalwarts. Even in national front it’s a fact to languish that the circulation of translated version in other vernacular surpasses the Bengali original edition and the writer hardly receives a royalty for it. Even the piracy racket operational in Bangladesh leave the writers and publishers bereft of their legitimate dues.



Most pertinently in the closing day of 42nd International Kolkata Book Fair witnessed the launch of a new initiative named Bengalitez which was inaugurated by the legendary Bengali author Sirsendu Mukhopadhyay. The contemporary writer’s fraternity represented by Swapnomoy Chakroborty, Tilottama Majumdar, Binod Ghoshal, Kaberi Raychowdhuri and poet Srijato were present in the press meet to launch the literary agency and its portal bengalitez.com. Debolina Mukhopadhyay, the daughter of Sirshendu Mukhopadhyay had the dream of addressing the most relevant issues of a writer’s copyright violation, piracy, lack of author’s legal consultancy & professional branding which she has managed closely for her father sought to extend her service for the writer community of Bengal.


Bengalitez is a premiere literary agency which will sign up established writers for legal support, content conversion for pitching to audio-visual media, brand promotion, merchandising and event PR. Debolina has been ably partnered by Mr. Pratayay Sur who has conceived a unique portal to bring the writers, publishers and readers in an online platform where authenticated registered authors get a profile listing as well as scope to interact with publishers and readers with a blog stream. The publishers get an affiliate marketing service to their own e-stores as well as an e-commerce platform to sell or create subscriptions.
THE LAUNCH OF OUR PORTAL: WWW.BENGALITEZ.COM
However, Mr. Somjit Dutta who couldn’t be present for the occasion is supposed to be the pivotal person who had been instrumental in the funding and international marketing aspect. The writers lauded the enterprise as they depicted their sorry tales of deprivation and lack of professionalism which is why few only enjoyed celebrity status while most choose to remain in the shadow of their glory. Mitul Dasgupta who represented the legal body shared her experiences that writers often rue the fact that their novels have been made into films without much reward. Often their innocence is capitalized by mercenaries who purchase the copyrights of works for several languages and different media by paying only a paltry sum worth of a single license. Authors not being aware of content rights and royalty worldwide can't bargain for their intellectual property. Bengalitez is a draught of fresh hope for them not only being their legal custodian but also their content will be pitched for national and global media through a professional curation.
Last but not the least, there was good news for the aspirant writing talents who had the opportunity to register their work and get selected by the Bengalitez author jury to get a profile in the portal and even lure publishers to get their works published. 

was invited by the Bengalitez team to attend the ceremony not only as a press invitee but I am privileged to be treated like an insider in such a noble endeavor by Debolina, Somjit & Pratayay.                                                                  







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