Creativity can be described as letting go of certainties

•  Sreeja Ghosh Sur
• Passion is one great force that unleashes creativity, because if you’re passionate about something, then you’re more willing to take risks. -Yo-Yo Ma 
• I mention this famous quote of the cellist Yo Yo Ma because I find this saying is so true when it comes to people like Anindita Dutta. She is a painter, textile designer, an independent artist and a nurturer of creativity.
• I knew her since I was a child. I knew her as a brilliant student, as a manager of a renowned audit firm. As I grew up I came to know that her excellence does not limit to this only. Her brilliance will remain incomplete if I dont explore her creativity. She manifests herself as a reluctant artist as she puts it that to be called a true artist you need a lot of hard work and willingness to make lots of sacrifices apart from the natural prowess and inherent passion. Few days back I had a chance to meet her for a chit chat and to explore her paintings on various medium.
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• Here are a few excerpts of our tete-a-tete.
•  Why did you leave such a secured job?
• I always considered myself as a creative person. And I found nothing to add or create in such a hard core job. There was no scope for innovation. What I feel is that a creative person always needs to push themselves in a creative ground so that they can show some innovation in their work.
• Which current Art World trend are you following?
• The kind of work that I do holds a link with current World Art trends of 2D, mixed media and imperectionist art form.
• What art do you most identify with?
  I am interested in drawing and designing part of visual art.
   What works do you most enjoy doing?
  I mostly enjoy doing pen and ink line drawing with brush pen and colored pencil.
  Has your practice changes overtime? If so then how?
  Yes, there’s a change. Initially, I used to do mainly water color painting, and then started with oil painting. But now I’m more comfortable with pen and ink, brush pen, colored pencil and occasionally acrylic.
   What is your favourite piece of Artwork in the collection so far and why?
  Art work with tea stains, my mobile series and my red and black series.
• Your inspiration?
• "The moon and six pence" on the life of Paul Gaugin and "Lust for life" on the life of Vincent Van Gogh, had been the two books which influenced and inspired me the most to drag me to the world of art as my first love. Other than this my inspiration came from the works of Claude Monet, Edgar Degas, Gustav Klimt and Paul Signac. I grew up in a non interenet age, so International Book Fair and British Council Library were the only places for me where I could read lot of books on art. And among the Indian artists, my inspiration were Amrita Sher-Gil, S.H.Raza, Manjit Bawa, Anjali Ela Menon, Jamini Roy, Jahar Dasgupta, A. Ramachandran and Lalu Prasad Shaw. My father used to take us to Art Exhibitions, which has become a habit and I still continue with that.
• What technique do you follow generally?
•  Draw with pencil, coloured pencil and ink pen with focus on line. Like to draw with texture, geometric shapes with overlapping portions. I sometimes use papers of different thickness to give different textures to the painting. Normally, I break the main form in blocks of abstract shapes and fill up with line drawings. In one word I don't follow any particular technique, whatever comes to my mind I start with that.
• Which is more important to you, the subject of your painting or the way it is executed?
• Both are important and one complements the other.
• • Did you get any formal training
  • I didn’t go for any formal training during my childhood. I think I inherited these qualities from my paternal side. My grandpa was a great artist. Most of the relatives from my grandpa’s side were excellent painters. After leaving the job I took a formal training on textile designing.
  • Your suggestions for those who want to see themselves as a creator?
  When I started full fledged painting I didn’t think twice for earning money from it. Instead I left my financially secured job so that I can invest my valuable time for creating something new. Trust me I feel immense happiness from this. Whenever I feel stressed this one thing can give me some relief. Still now I spend time teaching myself from YouTube and other website. But those who really want to take this as a profession need to take proper training from the early stage of life.
  Last but not the least I know you are planning your own blog to ventilate your creative leaks...when is it coming? Whats it called ?
• Ha ha ( Shy Laughter ). Hopefully in early June. To be very frank its been the support of my friends and well wishers who had always encouraged me with the idea. Well I named it myselfselves.com....as it is not about myself alone but the things and persons that form a plural extension of my being.
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• So if ever you visit Kolkata you can make an attempt to see her work or to purchase her exotic artworks and when you meet her you will never miss the introvert creator who seeks to shy away from any limelight. 
• Contact her aninditadtt3@gmail.com
• Let's explore some of her creations :

Pen & Ink with collage

Tea Stain Series

Acrylic Bootik Painting

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WHEN FLOOR OFFERS A VAST CANVAS FOR MARKETING

 Sreeja Ghosh Sur

Few months back I visited a seminar. The event management company used Floor Graphics with the logo starting from the entrance to direct the visitors towards the seminar hall. This is really a brilliant way to promote the brand. Many Sellers are now using this unique way to uphold their business. In most shopping Malls and Supermarkets the floor directional graphics of phosphorescent material  are used for leading people in case of an emergency power cut.

DIRECTIONAL FLOOR SIGN

I have seen many stores using floor graphics to promote the discount near the billing counter just to grab the attention of the customer. It surely will increase the impulsiveness among the customers.

If you want your customer to know your brand then simply use the floor graphics with foot print to guide the customer towards the product.

In the mobile store picture Color Magic has used the floor graphics to complement the brand new product release theme . Now the thing is that, everyday we come across lots of ads. But how many of them do we remember or notice to register in our brain? This is because we see them in the same boring pattern and in the same predictable eye line. And those ads are so expected that they show no impact on buyers. Floor graphics is an excellent novel idea to draw the attention being targeted for its unconventional positioning. The demands for floor ADS are increasing day by day. With the advent of anamorphic floor graphics now the WOW factor also startles the viewer to interact with the ads.

Another reason for using floor graphics is that it can be seen from distance. Once I have seen a floor graphics promoting a famous battery brand just near the escalator. This is really an outstanding idea. This is because most people have tendency to look downwards while boarding on the escalators. People also stare downwards while chatting over phone. So floor graphics is the right way to set a purposeful message regarding the product.

Floor graphics logo can also be effective in the visiting room of nursing home particularly just below the chairs where people wait for longer time.  

Endurance of Floor Graphics

• According to Color Magic Floor graphics are extremely flexible. 
• Special lamination are provided over self-adhesive vinyl
• Floor Graphics slip resistant, can continue from three months to one year.
• Don’t get fade easily and are waterproof.  
• Easily removable
• Don’t leave any adhesive remains or damage the area of application.
• Finally if you use anamorphic technique the battle is half won.

FOR ANY QUERY RELATED TO FLOOR GRAPHICS PRINTING CALL @ 9830094030

How to Beat the Scorching Heat with Denim Wear : Summer Look Book

Summer is a season which is experienced by Kolkata for a longer period of time where temperature may mount above 40 degree. This scorching heat accompanied with humidity which is sometime unbearable. So while picking an outfit in summer choosing the fabric is the key thing.

Jeans has always been my top priority in summer, but not all Jeans. Denim jeans is amazing for everyday wear. Whether you go for casual hangout with friends in the evening or for any casual office day, denim wear is so comfy and relaxing that you can’t do without it.

In summer I always opt for loose and roomy fit jeans. So I go for my all time favorite white Bare Denim low waist slim fit Capri. The fabric actually allows some breeze to flow and move through it making the heat a little tolerable. White or any light shed is a must for summer. So I complimented it with white Tees.

To avoid the sultry sweaty look I prefer to dab a little amount of sunscreen translucent powder. Black eyeliner, mascara (even though it is waterproof) or any sort of dark shed lipstick is a no for me especially during daytime.   

                       Sreeja Ghosh Sur

                                                                                                                                      Photo : Prat                 

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How to hold the innocence of your skin with Himalaya Youth Eternity Day Cream

 Sreeja Ghosh Sur

Since my school days I was a huge admirer of the product from Himalaya. When It comes to my skin I always have a preference for Himalayan products. I still remember when I was a teen my mom and other elders hardly allow me to put any cream or makeup on my face saying that harsh chemical may demolish the softness and infancy of my skin. But this is the only product which has consent to hang about my dressing table during festive or any other special occasion.

           
Himalaya has a wide collection of beauty products. I have use many of them that results really good. Day cream from the range of Youth Eternity is another nice product from Himalaya which I am using right now.

What it claims

This product is infused with Edelweiss Plant Stem Cell Technology that hydrates skin and enhances suppleness and elasticity.

HimalayaYouth Eternity Day Cream provides complete UV protection with SPF 15 and checks aging, wrinkles and fine lines, that happens due to regular exposure to sunlight. Demand to diminish pores and pigmentation giving skin a smooth and even tone.   

What I like about it

When I first apply the cream on my face I was afraid that it may form a thick layer on my face like other day cream. But it is so light and non slimy that it get easily blend on my skin and neck.

Even if I go out in the Sun I do apply it on my face instead of foundation. It penetrates deep and keeps my skin hydrated. Excellent product for dry skin. 

It is helping me to get a flawless skin. But very slowly. If you expect an overnight change in your skin then I must say that you have to be patient. Because good things happens with time.

It required in a very small amount. It is really an

Suitable for all ages. 

What I don’t like

It allege for healthier and gorgeous skin lessening all the skin problems in just 4 weeks. I started using it from first week of March. But notice the result after eight week.

Spf 15 is not enough during summer, specially in India.

Need to apply frequently to get the result

Look

Packaging is really nice. It comes in a smart box where the product details are written well. The container looks elegant. The cream gets easily pumped out. It is light cream in color. I can carry it easily in my bag.

 

Colors That Are Ruling 2018

 Sreeja Ghosh Sur

Each season has its own attribute. So we always try to acclimatize ourselves with the trending season, be it a fashion or interior embellishment.

Summer is here and it has it’s own character too. Though it is a season of brightness and energy, but the summer here is not so relaxing. So it is wise to keep our interior design, specially the hues of the wall and wallpapers, eye soothing, bright and inviting. Glittery silver, ice-cream pastels, indigo blues are some of the trendy color that is very much in.

Want to try something that is eye soothing, calm and yet not dreary. Then Grayish Green hue is definitely the one that needs to dwell in your wall.

For retro look you can definitely select mustard yellow color wallpaper for your kitchen

Caliente can be well defined as the color of the year for it is brawny, sunny effect which is enough to make someone fill passionate and exceptional. So this year give the outcome of this shed in your new wallpaper.

Millennial pink will definitely bring out the infantile side in you.

Simple plain solid beige color wallpaper has a healing and soothing quality. Believe me, once you get in from the scorching heat this color will definitely going to make you feel relaxed and comfortable. This color is just ideal for your bedroom.

The latest twist this year is Classic White. Make use of this Classic White color marble on the wall as well as in your ceiling.

Blue color wallpaper can instigate a change in the mood. It has a sensational quality.

You can always go for valiant darker shades of violet wallpaper for your living room this year

So these are some summer hues for your favorite wallpaper that are trending. So just go for your favorite wallpaper design with your preferred shed this summer. Just visit colormagic for quality printing and artistic wallpaper.

Why to opt for Green Printing Technology

Printing has become an unconditional requirement for all office workers throughout the world. For that it needs many resources and material in order to complete their regular work. Ink, electricity and on top of all papers, all are absolutely necessary. But the thing is that how to save the environment from such printing hazard?

To reduce such risk many organization like Color Magic are substituting out of date printing technology with green printing technology. It is an excellent approach to reduce carbon footprint by the use of recycled media which counters the cutting of trees and minimizes the use of electricity. In fact green printing has been considered as a better and risk-free option that will permit the printing industry to become friendlier to the nature.

Why should we opt for the company that is using green printing?

We all know that trees are the source from where papers are manufactured. So the companies like Color Magic who are embracing such technology use recycled paper and eco-friendly media . However, people are now concerned about the use of toxic odor of poly and pvc material in their office interior or living rooms. Also the substitute media like PE or canvas provides long lasting print quality with environmental bonus. 

Lessening the uses of non renewable resource like petroleum is another reason for using green printing technology. So using any kind of natural alternative may be costlier upfront but in the long run prove beneficial not just in quality but also in hygiene. The eco-solvent & latex technology and the latest innovations of the Print industry are destined towards the ecological goal. The builders and real estate companies are also targeting consumer comfort and hygiene as well as use of customized wall papers and canvas rather than toxic paints.

How to make someone feel special with the help of Graphiosk

Since the prudent Magi started the ritual of gifting we are carrying along the beautiful tradition which not only make an event memorable but also the exchange of our human love and affection is associated in our choosing the right gift for the right person for the right occasion. When something significant and blissful is happening, or going to happen we share joy with our friends and loved one. Just imagine their gratification when they receive best wishes in the form of gifts from their near and dear one.

Its' true nowadays we don't find time to carve out a special gift like our grand moms used to weave one's favorite colored cardigan for our birthday. These days the stores decide what would go well for the apt invitation. How exciting it will be if one receives a thoughtful and personalized present to relive their precious moments.

With the help of graphiosk it is so easy to present customized gift. Graphiosk is a graphics store which is shortly launching their online kiosk (www.graphiosk.in) that comes with a various range of personalized coffee mugs, personalized photo giftsframes, cushions, custom T shirt, souvenirs, memento, collage, personalized clock, acrylic and rock wall hanging, key ring and many more. I still remember my first gift from my husband before our marriage. It was a beautiful red heart shaped personalized cushion from graphiosk. The cushion has been designed so meaningfully that it really makes me feel special.Whether it is my friend’s birthday or my cousin’s wedding I just love to gift my beloved ones from the vast collection of graphiosk.  

You can contact Graphiosk for any innovative or customized gifting requirement as well as other service related to aesthetic branding and sublimation printing solution. They have recently come up with few very unique solutions like custom printed mobile covers, customized laptop branding, Marriage Album and personalized tatta decoration and corporate gifting.

Graphiosk

Dankuni
Contact: 8240346134

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DIY Beauty Mask @ home for instant glowing skin for both women & men

Suppose you have to attend a marriage party after a hectic office schedule. You want to look good with lustrous glow. But after a tight schedule of exertion both at home or workplace your skin won’t look radiant and beautiful any more. Even you can’t run for a parlor immediately for facial in such a short period of time. Even any make-up won’t look good if your skin looks gloomy.I was thinking of sharing these DIY with you which I did at home for my skin. Trust  me these packs work wonders to make your skin smile instantly in just 15 minutes. Both men and women can try this DIY.

Tomato Face Mask

This is one of my favorite beauty mask. Cut the tomato and take out the pulp. Keep it in a clean bowl. Now if you have an oily skin you can add few drops of water in it. I have a dry skin so I use to add few drops of organic honey. Apply all over your clean face and neck. Leave for just 10 minutes. Wash it off with water. It is naturally acidic in nature sometimes causes redness on skin . But don’t have to worry if the redness stays for few minutes.

Tomatoes are rich in Vitamin A and C which is healthy for skin. Vitamin C helps to reduce acne making our skin glowing. It removes tan naturally. Apply this mask at least twice a week.

Banana And Turmeric Mask

 Smash a ripe banana in a clean bowl. Add two teaspoon of milk and ½ teaspoon of dust turmeric. Mix them well to get a smooth paste. Now apply all over your clean face and neck. Let it sit for 15 -25 minutes (10 minutes for oily skin). Wash your face with lukewarm water.

Banana is a natural moisturizer. It is rich in Vitamin E and c and Potassium. All this 3 ingredients help to sustain youthful healthy radiant skin.  

Turmeric has natural bleaching power. It has anti-inflammatory and anti-oxidant components.

Milk cream And Turmeric Mask

Take two tablespoons of milk cream. Add ½ teaspoon of dust turmeric. Mix well and massage well on face and neck for 5 minutes and then leave it for 10 minutes. After washing it with plain water massage face with a ice cubes for few seconds.

Milk cream nourishes skin from inside. Also helps to hydrate skin. It is a fantastic fairness agent. When mixed with turmeric it brings out a natural brightness in skin.

These masks can be used on other parts of the body too.

Photos : Shutter stock

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