WHEN FLOOR OFFERS A VAST CANVAS FOR MARKETING

 Sreeja Ghosh Sur

Few months back I visited a seminar. The event management company used Floor Graphics with the logo starting from the entrance to direct the visitors towards the seminar hall. This is really a brilliant way to promote the brand. Many Sellers are now using this unique way to uphold their business. In most shopping Malls and Supermarkets the floor directional graphics of phosphorescent material  are used for leading people in case of an emergency power cut.

DIRECTIONAL FLOOR SIGN

I have seen many stores using floor graphics to promote the discount near the billing counter just to grab the attention of the customer. It surely will increase the impulsiveness among the customers.

If you want your customer to know your brand then simply use the floor graphics with foot print to guide the customer towards the product.

In the mobile store picture Color Magic has used the floor graphics to complement the brand new product release theme . Now the thing is that, everyday we come across lots of ads. But how many of them do we remember or notice to register in our brain? This is because we see them in the same boring pattern and in the same predictable eye line. And those ads are so expected that they show no impact on buyers. Floor graphics is an excellent novel idea to draw the attention being targeted for its unconventional positioning. The demands for floor ADS are increasing day by day. With the advent of anamorphic floor graphics now the WOW factor also startles the viewer to interact with the ads.

Another reason for using floor graphics is that it can be seen from distance. Once I have seen a floor graphics promoting a famous battery brand just near the escalator. This is really an outstanding idea. This is because most people have tendency to look downwards while boarding on the escalators. People also stare downwards while chatting over phone. So floor graphics is the right way to set a purposeful message regarding the product.

Floor graphics logo can also be effective in the visiting room of nursing home particularly just below the chairs where people wait for longer time.  

Endurance of Floor Graphics

• According to Color Magic Floor graphics are extremely flexible. 
• Special lamination are provided over self-adhesive vinyl
• Floor Graphics slip resistant, can continue from three months to one year.
• Don’t get fade easily and are waterproof.  
• Easily removable
• Don’t leave any adhesive remains or damage the area of application.
• Finally if you use anamorphic technique the battle is half won.

FOR ANY QUERY RELATED TO FLOOR GRAPHICS PRINTING CALL @ 9830094030

How to Beat the Scorching Heat with Denim Wear : Summer Look Book

Summer is a season which is experienced by Kolkata for a longer period of time where temperature may mount above 40 degree. This scorching heat accompanied with humidity which is sometime unbearable. So while picking an outfit in summer choosing the fabric is the key thing.

Jeans has always been my top priority in summer, but not all Jeans. Denim jeans is amazing for everyday wear. Whether you go for casual hangout with friends in the evening or for any casual office day, denim wear is so comfy and relaxing that you can’t do without it.

In summer I always opt for loose and roomy fit jeans. So I go for my all time favorite white Bare Denim low waist slim fit Capri. The fabric actually allows some breeze to flow and move through it making the heat a little tolerable. White or any light shed is a must for summer. So I complimented it with white Tees.

To avoid the sultry sweaty look I prefer to dab a little amount of sunscreen translucent powder. Black eyeliner, mascara (even though it is waterproof) or any sort of dark shed lipstick is a no for me especially during daytime.   

                       Sreeja Ghosh Sur

                                                                                                                                      Photo : Prat                 

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How to hold the innocence of your skin with Himalaya Youth Eternity Day Cream

 Sreeja Ghosh Sur

Since my school days I was a huge admirer of the product from Himalaya. When It comes to my skin I always have a preference for Himalayan products. I still remember when I was a teen my mom and other elders hardly allow me to put any cream or makeup on my face saying that harsh chemical may demolish the softness and infancy of my skin. But this is the only product which has consent to hang about my dressing table during festive or any other special occasion.

           
Himalaya has a wide collection of beauty products. I have use many of them that results really good. Day cream from the range of Youth Eternity is another nice product from Himalaya which I am using right now.

What it claims

This product is infused with Edelweiss Plant Stem Cell Technology that hydrates skin and enhances suppleness and elasticity.

HimalayaYouth Eternity Day Cream provides complete UV protection with SPF 15 and checks aging, wrinkles and fine lines, that happens due to regular exposure to sunlight. Demand to diminish pores and pigmentation giving skin a smooth and even tone.   

What I like about it

When I first apply the cream on my face I was afraid that it may form a thick layer on my face like other day cream. But it is so light and non slimy that it get easily blend on my skin and neck.

Even if I go out in the Sun I do apply it on my face instead of foundation. It penetrates deep and keeps my skin hydrated. Excellent product for dry skin. 

It is helping me to get a flawless skin. But very slowly. If you expect an overnight change in your skin then I must say that you have to be patient. Because good things happens with time.

It required in a very small amount. It is really an

Suitable for all ages. 

What I don’t like

It allege for healthier and gorgeous skin lessening all the skin problems in just 4 weeks. I started using it from first week of March. But notice the result after eight week.

Spf 15 is not enough during summer, specially in India.

Need to apply frequently to get the result

Look

Packaging is really nice. It comes in a smart box where the product details are written well. The container looks elegant. The cream gets easily pumped out. It is light cream in color. I can carry it easily in my bag.

 

Colors That Are Ruling 2018

 Sreeja Ghosh Sur

Each season has its own attribute. So we always try to acclimatize ourselves with the trending season, be it a fashion or interior embellishment.

Summer is here and it has it’s own character too. Though it is a season of brightness and energy, but the summer here is not so relaxing. So it is wise to keep our interior design, specially the hues of the wall and wallpapers, eye soothing, bright and inviting. Glittery silver, ice-cream pastels, indigo blues are some of the trendy color that is very much in.

Want to try something that is eye soothing, calm and yet not dreary. Then Grayish Green hue is definitely the one that needs to dwell in your wall.

For retro look you can definitely select mustard yellow color wallpaper for your kitchen

Caliente can be well defined as the color of the year for it is brawny, sunny effect which is enough to make someone fill passionate and exceptional. So this year give the outcome of this shed in your new wallpaper.

Millennial pink will definitely bring out the infantile side in you.

Simple plain solid beige color wallpaper has a healing and soothing quality. Believe me, once you get in from the scorching heat this color will definitely going to make you feel relaxed and comfortable. This color is just ideal for your bedroom.

The latest twist this year is Classic White. Make use of this Classic White color marble on the wall as well as in your ceiling.

Blue color wallpaper can instigate a change in the mood. It has a sensational quality.

You can always go for valiant darker shades of violet wallpaper for your living room this year

So these are some summer hues for your favorite wallpaper that are trending. So just go for your favorite wallpaper design with your preferred shed this summer. Just visit colormagic for quality printing and artistic wallpaper.

Why to opt for Green Printing Technology

Printing has become an unconditional requirement for all office workers throughout the world. For that it needs many resources and material in order to complete their regular work. Ink, electricity and on top of all papers, all are absolutely necessary. But the thing is that how to save the environment from such printing hazard?

To reduce such risk many organization like Color Magic are substituting out of date printing technology with green printing technology. It is an excellent approach to reduce carbon footprint by the use of recycled media which counters the cutting of trees and minimizes the use of electricity. In fact green printing has been considered as a better and risk-free option that will permit the printing industry to become friendlier to the nature.

Why should we opt for the company that is using green printing?

We all know that trees are the source from where papers are manufactured. So the companies like Color Magic who are embracing such technology use recycled paper and eco-friendly media . However, people are now concerned about the use of toxic odor of poly and pvc material in their office interior or living rooms. Also the substitute media like PE or canvas provides long lasting print quality with environmental bonus. 

Lessening the uses of non renewable resource like petroleum is another reason for using green printing technology. So using any kind of natural alternative may be costlier upfront but in the long run prove beneficial not just in quality but also in hygiene. The eco-solvent & latex technology and the latest innovations of the Print industry are destined towards the ecological goal. The builders and real estate companies are also targeting consumer comfort and hygiene as well as use of customized wall papers and canvas rather than toxic paints.

How to make someone feel special with the help of Graphiosk

Since the prudent Magi started the ritual of gifting we are carrying along the beautiful tradition which not only make an event memorable but also the exchange of our human love and affection is associated in our choosing the right gift for the right person for the right occasion. When something significant and blissful is happening, or going to happen we share joy with our friends and loved one. Just imagine their gratification when they receive best wishes in the form of gifts from their near and dear one.

Its' true nowadays we don't find time to carve out a special gift like our grand moms used to weave one's favorite colored cardigan for our birthday. These days the stores decide what would go well for the apt invitation. How exciting it will be if one receives a thoughtful and personalized present to relive their precious moments.

With the help of graphiosk it is so easy to present customized gift. Graphiosk is a graphics store which is shortly launching their online kiosk (www.graphiosk.in) that comes with a various range of personalized coffee mugs, personalized photo giftsframes, cushions, custom T shirt, souvenirs, memento, collage, personalized clock, acrylic and rock wall hanging, key ring and many more. I still remember my first gift from my husband before our marriage. It was a beautiful red heart shaped personalized cushion from graphiosk. The cushion has been designed so meaningfully that it really makes me feel special.Whether it is my friend’s birthday or my cousin’s wedding I just love to gift my beloved ones from the vast collection of graphiosk.  

You can contact Graphiosk for any innovative or customized gifting requirement as well as other service related to aesthetic branding and sublimation printing solution. They have recently come up with few very unique solutions like custom printed mobile covers, customized laptop branding, Marriage Album and personalized tatta decoration and corporate gifting.

Graphiosk

Dankuni
Contact: 8240346134

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DIY Beauty Mask @ home for instant glowing skin for both women & men

Suppose you have to attend a marriage party after a hectic office schedule. You want to look good with lustrous glow. But after a tight schedule of exertion both at home or workplace your skin won’t look radiant and beautiful any more. Even you can’t run for a parlor immediately for facial in such a short period of time. Even any make-up won’t look good if your skin looks gloomy.I was thinking of sharing these DIY with you which I did at home for my skin. Trust  me these packs work wonders to make your skin smile instantly in just 15 minutes. Both men and women can try this DIY.

Tomato Face Mask

This is one of my favorite beauty mask. Cut the tomato and take out the pulp. Keep it in a clean bowl. Now if you have an oily skin you can add few drops of water in it. I have a dry skin so I use to add few drops of organic honey. Apply all over your clean face and neck. Leave for just 10 minutes. Wash it off with water. It is naturally acidic in nature sometimes causes redness on skin . But don’t have to worry if the redness stays for few minutes.

Tomatoes are rich in Vitamin A and C which is healthy for skin. Vitamin C helps to reduce acne making our skin glowing. It removes tan naturally. Apply this mask at least twice a week.

Banana And Turmeric Mask

 Smash a ripe banana in a clean bowl. Add two teaspoon of milk and ½ teaspoon of dust turmeric. Mix them well to get a smooth paste. Now apply all over your clean face and neck. Let it sit for 15 -25 minutes (10 minutes for oily skin). Wash your face with lukewarm water.

Banana is a natural moisturizer. It is rich in Vitamin E and c and Potassium. All this 3 ingredients help to sustain youthful healthy radiant skin.  

Turmeric has natural bleaching power. It has anti-inflammatory and anti-oxidant components.

Milk cream And Turmeric Mask

Take two tablespoons of milk cream. Add ½ teaspoon of dust turmeric. Mix well and massage well on face and neck for 5 minutes and then leave it for 10 minutes. After washing it with plain water massage face with a ice cubes for few seconds.

Milk cream nourishes skin from inside. Also helps to hydrate skin. It is a fantastic fairness agent. When mixed with turmeric it brings out a natural brightness in skin.

These masks can be used on other parts of the body too.

Photos : Shutter stock

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Customize Kid's Room to inspire imagination.

Fantasy world from Color Magic

Kids are always special for their parents. We always try to give them the best, be it food, education or toys. Whenever they are in need, parents are ready to provide them everything.My little daughter is just one year. But somehow I feel that like us she also needs some private space. As she will grow it will be absolutely necessary to give her some special liberty. It is for sure that I am not the only one to feel like this. So it needs to be started from our sweet home, to be precise our kid's room.

A bright colored room will always stir up their interest to spend valuable time in their own rooms. On this consideration customized wallpaper for kid’s room is an excellent idea. The wallpaper need to be stylish as well as their favorite one. If we seek we can get a wide range of wallpaper for kids. So from popular cartoons, kingdom of animals, underwater sea to galaxy we can gift our little one their favorite fancy world. A superb wall decoration can actually boost our kid’s imagination. Nowadays even the kindergarten rooms and children theme parks will have such printed walls to create a fantasy ambiance.

Anime wall from Color Magic

Last time when I visited ColorMagic I found they have exceptional collection of wallpaper for kid’s section. Colormagic is a company which has a zeal for both quality and design. They demand that they provide eco-friendly, non-adhesive, PVC free, odor-free wallpaper, PE material, or canvas to be fabricated inside rooms by professionals. Even if the the wallpaper needs to replace after few years it can be easily done without damaging the wall. The walls may also be washable and smudge free often with the provision for children to use their colored pencils to their heart's content.

Map wall from Color Magic

Hobby Wall from (football) Color Magic

Memory wall from Color Magic

Few Tips To Follow 

Stay away from over loading a kid's room.Their must be enough space so that they can run and play easily.

To use bright colors but not too gaudy.Soft tones and simple motifs will give the room a soothing feel.

Contrast it with colorful furniture

Keep the room clean and airy and of course expect your kids to do all the dirty job.

HOW TO ENHANCE STYLE WITH HANDBAG

Handbag has always played an important fashion statement for me. I never feel like completing my style without a bag. I think the bag you carry signifies your status and taste. So it can be said that I have a special weakness for bags. I prefer to try a variety of bag combinations whenever I go out which would compliment my attire. Last month my hubby surprised me with this handcrafted crochet bag which he brought from Assam.       

This elite handcrafted handbag definitely riveted my panache for style and flavor. This is an exquisite collection from the Ava Creation, a hand loom  production boutique from Assam. I must say this bag especially handcrafted with a colorful sophistication could appeal to all the age groups and perfect for casual spree outings. I really like the modish round shape which is very much in fashion. The color combination of this bag is a highlight in itself. A Rastafarian semblance in a bag make it more trendy.

It is so handy and light that my little doll also love to carry